Choose Facebook Groups if
- Nobody has to sign up for anything. Your members already have accounts, already have the app, and already check it, which is a starting advantage no paid platform can buy.
3 - You are not charging, and you are not sure you ever will. A group costs nothing, holds as many people as turn up, and asks nothing of you before it works.
3 - The conversation is the whole point. Community Chats organized into categories, polls, keyword alerts, topic tags and Group Insights are a real toolkit, and moderators get genuine powers rather than a title.
4 - You want live video with no allowance to watch. Facebook Live and Messenger Rooms run inside the group with no minute pool and no paid tier standing in front of them.
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